Welcome to the first of many Author!Author! interviews.

Jodi shares a photo with a Plymouth Gentian

Freelance writer and perennially compulsive gardener Jodi DeLong insists that no matter where in Atlantic Canada we live, we can all grow great gardens. When not working in her own abundant gardens, she’s writing, talking or thinking about plants and gardening.

Jodi is a contributing writer, photographer, and long-time gardening editor for Saltscapes magazine, and she also writes regular features on other topics for other publications. Her first book, The Atlantic Gardener’s Greenbook, was published in 2005 by Saltscapes Publishing. Her latest book, Plants for Atlantic Gardens, will be launched by Nimbus Publishing this February. It  focuses on the challenges that face Atlantic gardeners including lengthy winters and acidic and/or clay soil conditions and provides East Coast gardeners with a comprehensive source of inspiration and information for overcoming these challenges. Now … onto the writing life.

What was the easiest part of writing your book?

Figuring out how to organize it, and what sort of information to put in each profile. I knew the sorts of questions I have when confronted with a new plant, and the sorts of questions I receive from other gardeners, so that helped to refine my focus. The Nimbus team did a template after I’d sent a few plant profiles in, so we knew what the book’s design would be like, and I wrote each plant profile accordingly.

Jodi's shot of a bee in a primula. She spends a lot of time looking at bees, talking about bees, encouraging others to "bee" friendly to pollinators.

I also provided all the photography for my book, but I’ve been peering through camera lenses at flower hearts, leaf patterns, bees and butterflies for years, so I had a pretty extensive collection of images to draw from to begin with. Anything I didn’t have, I visited friends’ gardens or nurseries to photograph newer varieties of plants.

Hardest part?

Money. Although I applied several times for financial assistance from the NS Dept of Tourism, Culture & Heritage, they never granted me assistance. I tried to point out that this book helps to promote local business (garden centres) and tourism (visiting public gardens), but to no avail. In hindsight I should have talked to all four Atlantic provinces about some assistance, since it covers gardening in Newfoundland & Labrador, New Brunswick, Nova Scotia and Prince Edward Island, but that would have taken time and energy. So this meant I had to do most of my regular freelance work (full time job) to pay the bills PLUS write the book. Oh, and I wrote it between the end of January and early July, 2010.

Hot off the press: Plants for Atlantic Gardens

It was pretty grueling and exhausting, but thankfully I have a most amazing significant other, (also known as Long Suffering Spouse, Lowell), family, and friends, all of whom brought their own unique support to what I was doing.

What three things would you suggest writers do if they want to get published?

1. Be realistic. Don’t decide to write a book thinking that you’re going to make a fortune. It’s costly to write the book to begin with—especially if you have to travel to do research, or in my case, buy plants—and you can’t depend on getting any financial assistance to help along the way.

2. Do your research before you approach a publisher. Match your particular topic to a publisher’s focus, and then make an appointment to talk to editors/publishers about your idea, by phone or in person. If you get to the point of contracts, read and question thoroughly, so there are no misunderstandings later.

3. Be prepared to do a lot of marketing and sales yourself, but draw on networks and friendships. In some cases, publishers have little money or staff for publicity. In some cases, it’s hard to get reviewed; newspapers and magazines keep shrinking in size, and book editors can’t possibly review every book that crosses their desks, no matter how great it is. So consider the less traditional but equally effective realm of social media: blogging, Facebook, Twitter, etc. I gladly point fellow writers at markets, or review their books wherever I can, including on my blog, talk them up, link to them, etc.—it’s a way of giving back.

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11 Responses to Author! Author! Jodi Delong

  1. Pam/Digging says:

    I enjoyed hearing about Jodi’s experience in writing her book. Thanks for sharing the interview!

  2. I thoroughly enjoyed this “behind-the-scenes” look at the process this talented gardener and author went through in order to get her book created and published.

  3. I enjoyed reading Jodi’s advice for getting a book published and am looking forward to my own copy of Plants for Atlantic Gardens. Thanks for sharing the back-story with us on your blog, Sandra. Great web site!

  4. Sandra says:

    Thanks for popping in to comment Pam, Ceci and Alison! Can’t wait to get my own copy. I love her photos and down-to-earth style (no pun intended). It’s going to be a delicious read.

  5. Sandra, thank you so much for doing this series…I can’t wait to see the other writers you are going to profile here! We have so, so much talent in this region, and I love how so many of us tend to look out for and cheer on one another. Awesome. Just awesome.

  6. Binnie says:

    Thank you for this – I very much enjoyed reading about Jodi’s experience with writing and publishing her book. Excellent advice for all types of writers: #1, 2, and 3 – yes, yes, and YES!

  7. Wonderful read! It is not until you see it all written down like that, you realise what an amazing amount of energy and dedication to both the subject matter and the process is required. Well done Jodi! Great interview Sandra, look forward to reading more.
    The Gardener

  8. Great little interview Sandra and Jodi. I’m sharing it everywhere. Great info for anyone looking to publish…and write. It’s a long journey sometimes, but worth it.

  9. Lovely interview, Sandra.

    It’s always interesting reading about how fellow writers handle their craft, the challenges of writing projects, etc.

    And I can vouch for the fact that Jodi supports her fellow writers thru efforts on social media. She’s always been great in helping get the word out about my new blog posts, etc. We definitely need one another. Writers are writers’ best friends.

    Looking forward to reading your next author interview.

  10. Sandra says:

    Oooh. I love all this talk about writing books, supporting each other etc. Dearly appreciate your comments everyone … and can’t wait to hear what authors will share as the weeks go on. Totally delicious!

  11. Wendy Kitts says:

    Great interview, Sandra. I have read many of Jodi’s articles over the years and interesting to see her approach. I was however wondering about what she meant when she wrote, “Match your particular topic to a publisher’s focus, and then make an appointment to talk to editors/publishers about your idea, by phone or in person.”

    By phone or in person? Does she cold call publishers?

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